However, the journey didn’t begin in a fancy workspace, Camilla Krøyer’s entrepreneurial journey began in her parents' guest bedroom, when she created her own clothing brand at just 18. With her mother helping pack orders and her father delivering them to the post office, she started building her first business. After many years in the clothing and fashion industry, Camilla felt a growing pull toward a new passion—jewellery. Unlike clothing, jewellery carried a deeper, more personal significance for her. "Jewellery has an elegance and beauty that speaks to me in a whole different way. It has a way of creating deep and sentimental value, while telling its own unique story," she explains.
What began as a personal journey of creative expression has blossomed into a brand that connects with customers across Denmark and Sweden. Today, Camilla reflects on her experience as an eCommerce retailer, sharing the lessons, challenges, and the key tool - OrderlyEmails—that has helped streamline her business and enhance her customer communication.
Timeless, Waterproof, and Meaningful
At the heart of Camilla Krøyer Jewellery is a dedication to creating pieces that are not only beautiful but also practical for everyday life. Camilla’s collections focus on timeless, waterproof jewellery that’s designed to be both stylish and durable, allowing customers to wear her pieces anywhere, from a casual day out to special occasions, without worrying about wear and tear. This blend of elegance and practicality is what truly sets her brand apart.
For Camilla, it’s not just about making beautiful accessories but about offering jewellery that creates lasting memories and personal connections for her customers. By merging beauty with functionality, her jewellery are meant to be worn, loved, and cherished for years to come.
Striving for Perfection Behind the Scenes
Running a successful jewellery brand comes with its own set of challenges, especially behind the scenes. For Camilla, one of the hardest parts has been making sure that every single detail meets the high standards she’s set for her business and customers. From the design and quality of the jewellery to managing stock levels and ensuring availability, there’s a lot that happens in the background to keep things running smoothly.
Camilla’s team shares both office and storage space, which adds to the complexity of keeping everything organized. On top of that, maintaining a visually appealing and user-friendly website is essential to offering a seamless experience for customers shopping online. "The art of getting everything just right can be challenging," she admits, but it’s all part of her commitment to delivering the best possible service and experience her customers deserve.
Embracing Tools that Work
As Camilla worked to grow her business, she realized she needed the right tools to make things run more smoothly - especially when it came to staying in touch with customers. That’s where OrderlyEmails came in.
“When choosing an App for our email templates it was important for us to have an App that was built for Shopify and worked well with all the features, to ensure that everything would run smoothly with our other setups. With OrderlyEmails we are able to customise any type of email from order confirmation, delivery updates as well as contacting the customers directly, with the click of one button.”
With OrderlyEmails, Camilla’s team could quickly customize and send emails ranging from order confirmations to delivery updates, all while maintaining the brand’s signature aesthetic. This has allowed her to create a cohesive customer experience, from the moment a customer makes a purchase to the moment they receive their jewellery.
For Camilla, the standout feature of OrderlyEmails is the editor, which she loves for its ease of use and flexibility. "It is easy to navigate through and offers many options in regards to fonts and visual edits. It works well with Shopify, and changes can be applied within seconds," she explains. OrderlyEmails saves her team valuable time, allowing them to focus on what truly matters - delivering a great customer experience and growing the jewellery brand.
When asked if she would recommend OrderlyEmails to other Shopify merchants, Camilla doesn’t hesitate: "Definitely. It’s easy to navigate and offers so many customization options, making it a smooth process from start to finish." The ability to make changes quickly and seamlessly has made a big difference in keeping her brand’s communications consistent and efficient.
What’s Next for Camilla Krøyer Jewellery?
Looking ahead, Camilla has exciting plans for her brand. The future holds more waterproof jewellery designs, pop-up shops, and a global expansion. Currently serving customers in Denmark and Sweden, she aims to expand to new markets worldwide. "I hope that within the next couple of years, we will have expanded to other markets around the world and have more amazing people as part of our jewellery universe," she shares.
In addition to expanding her online presence, Camilla is excited to create more opportunities for in-person connections through pop-up shops. These events will allow her to interact with her customers face-to-face and offer them the chance to experience her jewellery in person. "Pop-up shops will allow us to have more physical interactions and jewellery showings with our customers, allowing us to meet with the community we are so proud of having created," she says.
With her creativity and dedication, Camilla continues to grow Camilla Krøyer Jewellery, creating pieces that are meaningful and loved by her customers.
If you're inspired by Camilla's approach to building her business and want to streamline your own processes, give OrderlyEmails a try for free and elevate your brand experience.
